Tuesday, February 7, 2012


What can we say about those golden arches? As a kid we loved to see McDonald’s!!  We might not have been able to spell out names however, we knew what those golden arches said and don’t you dare attempt to distract us or act as if you did not see those golden arches!  If you’re a parent as many of us are you know what we’re talking about because we’ve been there and done that?  McDonald’s have come under fire for a while from the T.V. host who almost died from eating McDonald’s for every meal for 30 days (he didn’t make it to 30 days) to the pink slime and the latest blemish on the golden arches was an advertisement that aired in Kansas, MO where McDonald’s attempted to regain the publics trust by comparing the safety of their chicken nuggets to petting a stray pit bull, shaving your head bald  or naming your son Susan. Please tell us what’s wrong with these statements? First it was apparent no one in the marketing department was serious, professional or thought about the consequences of their “thoughts” which became their advertisement.  We are all familiar with the shame game.  Let’s shame someone or something else to take the heat off of ourselves.  This time it didn’t work for McDonald’s; actually it back to bite them in the worst way.  As if people needed a reason to stop eating at McDonald’s or any other fast food restaurant. McDonald’s was overwhelmed by the backlash they received from the pitbull community.  We are no longer going to sit on the side lines while our beloved breed of choice is bashed.  We were one of many that contacted McDonald’s on their feedback line to inform them of how cowardly, tasteless,misinformed,misguided the advertisement was.  A good tongue lashing is what they received from us and we were nice about it.  After speaking with the customer service representative who offered no solutions, other than “we’re sorry, we didn’t mean to offend anyone” how in the world did McDonald’s not think anyone was going to be offended? You spoke about someone shaving their head not thinking that someone may shave their headd due toa medical issue?  How did they not think someone may not be offended when their patrons or employees may have pit bulls as a pet? These are some of the questions we posed to the customer service  representive who was stomped and reintegrated “McDonald’s was apologetic & they didn’t mean to offend anyone.”  As if the conversation couldn’t get worse...it did the representative informed us she was a pit bull owner.  Again I ask the question really? and how do you feel about the advertisement? Silence...exactly

As if these dogs don’t have it bad already, a very public figure attacks them to build their own self esteem...really if this isn’t corporate bullying we don’t know what is.  We refuse to allow anyone to bully us, say negative and false statements regarding our dog or breed of choice.  This type of thinking is what perpetuates the negative stereotypes.  The Pretty Chic with the Pits and many other pit bull organizations fight against  these stereotypes daily.  If a highly visible organization such as McDonald’s think they can say these negative things and get away with it then law makers feel they don’t have to repeal or stop discrimination against these dogs or others.  McDonald’s posted  an half ass apology on their twitter however, this isn’t good enough for us.  This isn't over...it's only the beginning!

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